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Email Marketing
Email Marketing is an economical and highly
effective form of Direct Marketing. A personalized and
targeted email message can greatly augment and enhance a
Direct Marketing campaign. The benefits are:
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Email Marketing is cost effective because
there is no printing cost, and the cost to deliver is
minimal.
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Email Marketing is targeted, easily
personalized and delivered immediately to the
recipient's "inbox".
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It offers immediacy and interactivity,
entices the recipients to "click" on the irresistible offer,
and urges them to learn more about the product or service
and visit the business' electronic store (e-store).
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Email Marketing guarantees fast
delivery, and is more flexible than Direct Mail, since it
can be viewed as an extension to your website, with links to
key landing pages.
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If used and designed correctly, Email
Marketing is measurable and highly effective
with increased ROI. It also enhances the possibility
of establishing a strong and lasting relationship with the
target audience.
Email Marketing works more effectively in
conjunction with Direct Mail to form an unbeatable
Direct Marketing package.
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| Click on
these images for a larger view of the sample emails |
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