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Hotels & Resorts
PXP Direct Marketing specializes in
the Hospitality industry, offering comprehensive and
complete direct and Internet marketing solutions for Hotels
and Resorts.
Following are some of our marketing tools.
1. Direct Marketing
for Hotels and Resorts that includes:
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Database Marketing. Customer
database analysis, guest categories and segmentation. This
analysis provides the management with analytical data that
is valuable and central to any future marketing and sales
activity.
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Direct
Mail Marketing. Design of highly
personalized marketing material for a targeted guest
segment. Studies show that an impressively designed and
personalized postcard remain in the hands of the recipient
from a minimum one month to six months! It is a constant
reminder of an irresistible offer.
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E-Mail Marketing. Email
supports a strong direct marketing campaign, without of
course replacing it. We recommend email marketing in
conjunction with direct mail marketing as an economical
alternative.
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PURL.
Design of a personalized web page for each prospect,
for a true one-to-one communication. This is what we call
"relationship marketing".
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Implementation of a prospect list.
We can create a prospect list in coordination with the
hotel's management and marketing team, such as - business
travelers who travel first class, event organizers,
companies and groups that organize events, etc.
2. Internet Marketing
for Hotels and Resorts
This special program for hotels includes
SEO,
PPC and mini sites,
depending on the requirements.
We can also support all your printing needs
regardless of complexity. (For all your printing needs
please visit www.printxpress.gr)
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