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E-Commerce Tools
The PXP Internet Marketing team in Greece offers
a series of
e-Commerce tools that will benefit our clients. These
value added tools will help increase your business'
visibility, and give you an edge over the competition.
We offer the following tools:
Situational Analysis
Perform analysis of the current internet and
ecommerce strategy, position and plans, and identify areas
of improvement. The analysis includes:
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Web Site Content with
SEO and
PPC opportunities.
Review of content, images, links and page flow.
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Participation in Industry Websites (e.g.
Travel Websites for Hotels & Resorts)
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Participation in e-Channels (e.g. Travel
Websites for Hotels & Resorts)
Competitive Analysis
Research the position of your
competitors on the internet (search engines and major
e-Channels)
Customized Web Pages
Create custom web pages with
SEO, to augment
and enhance your existing website while improving your
competitive position.
Create Personalized URL's ("PURLS") for groups, events, promotions and corporate accounts.
Reporting
We offer a comprehensive monthly Website
Analysis report that provides the following statistics:
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Visitor Statistics - Visitor Trend
(number of visits, pages views, time on site etc), Traffic
Sources (visitors locations, search engines, referring
sites, etc), Content (most visited web pages, links with
most cllicks, etc).
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e-Commerce and e-Channels
Evaluation
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Search Engine placement in (Google,
Yahoo, MSN and all major search engines).
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| 64% of online travelers say that general search engines are one of the top influencers when making purchasing decisions. (Source:
The PhoCusWright Consumer Travel Trends Survey Ninth Edition.).
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