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PURL
(Personalized Unique Resource Locators -
Personalized Web Pages)
The best way to communicate with your
customers is to make your messages personal. The Personal
URL (PURL) is a personalized web page that is
customized for each individual that visits that page. When
people visit "their" web pages, are personally greeted,
receive interesting information pertaining to their needs or
interests and special offers created just for them.
he PURLs (Personal URLs) are designed to meet the needs and
interests of specific list of customers, and presented
through a highly personalized Direct Mail or Email Marketing
campaign.
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With PURLS, you can direct your current
customers' and your prospects' attention to your
offers and build a better relationship
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PURLs are useful in strengthening the
relationship with your customers, by enriching their
experience with your products and services, and your
knowledge about their needs and interests.
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PURLs provide you with a customer
feedback, give you an insight into what attracts
their attention and the level of interest with their
interaction and navigation through their personal web page.
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PURLs offer an excellent way to measure
the results of a Direct Marketing campaign in real-time. You
can directly measure the effectiveness of the Direct Mail or
Email campaign with the traffic resulted from the visits
through the personalized web pages.
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PURLS increase the Direct Marketing response
by 30%-40%.
Contact us for more information on how to
dramatically improve your marketing results using this
next generation marketing tool. We have the technology
and the experience you need.
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| Click on
the image above for a larger view of a sample PURL. |
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