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This method works like an auction of key words or phrases,
and the amount each advertiser is willing to pay for the
appearance of the advertisement based on those. The higher
the amount an advertiser is willing to pay, the higher the
advertisement will appear in the search engine result pages.
Following are steps to create a PPC
campaign;
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Research and selection of key words and
phrases that a potential customer may enter to find products
and services offered by the company.
-
Research similar campaigns that run by the
competition.
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Develop a campaign and monitor and analyze
the results.
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Improve the PPC campaign.
The benefits of a well planned PPC
campaign are:
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Increase in the traffic to the website with
people that are looking for what you are selling.
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Increase the conversion rate of "lookers" to
"customers".
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Low cost of advertising (if done correctly)
versus the traditional methods of mass marketing.
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